We advertised our most incredible deals to our customers.
Black Friday Campaign
In 2021, 154.5 million Americans shopped on Black Friday. The number includes 88 million Americans who shopped online.
Web.com needed a new marketing campaign concept to entice customers to purchase our products during Black Friday and Cyber Monday. The design team went through several iterations to meet the needs and vision of an advertising campaign that wouldn’t conflict with the branding of web.com.
The Emoji typography concept was one of the concepts I developed for this initiative. This design concept is a fun and playful way of expressing emotion to the customers. After senior leadership approved the new concept, the team of designers, writers, and Art Directors worked to build out the Emoji Black Friday Campaign.
