Creating a visual playground for a legendary brand in the Internet industry.
Modernizing a pioneer of the Internet
Known as the first domain registrar, Network Solutions has drastically influenced the evolution of the Internet. How does the brand continue to stay relevant in the modern design meta?
Designing this brand required extensive research on Network Solutions’ target audience. Tech-savvy professionals know what they want. This gave us the green light to focus on the brand concept instead of the products themselves. The concept of the golden ratio grid was a critical part of the redesign process. The combination of color grid placement allows the brand to have a timeless foundation with a modern flare.
With the guidance of Creative Directors Lexy DeRosa and Matt Hannon, we leveraged feedback on brand voice and developed a design system appropriate for the concept. This work was presented to senior leadership to show ideas on how the brand could be updated for the modern era.
